Brands
Our Brands
At Vita Group, we bring families together through two purpose-driven brands — Vitaland and Vitaplayer. Each offers a unique experience, but both share one goal: to create joyful, safe, and memorable environments where children grow, play, and thrive.
Vitaplayer – Built for Adventure
Vitaplayer is our action-packed indoor playground where kids are encouraged to move, climb, slide, and explore. Designed to support physical development and active play, Vitaplayer helps children build confidence, coordination, and friendships through fun.
What to expect at Vitaplayer:
• Multi-level play zones and obstacle courses
• Activities that promote movement and exploration
• Perfect for energetic playdates and school holiday fun
• Friendly staff and secure facilities
Discover Vitaplayer
Vitaland – Where Play Meets Imagination
Vitaland is our family-friendly kids cafe concept that combines imaginative indoor play with a relaxed dining experience for parents. From interactive play zones to beautifully themed birthday parties, Vitaland is the perfect destination for everyday fun or special celebrations.
What makes Vitaland special:
• Creative indoor play spaces
• Delicious food and coffee for parents
• Birthday party packages and private event options
• Safe, clean, and welcoming environments
Explore Vitaland
One Membership, Double the Fun
Enjoy the best of both worlds with the Vita Group Membership. One account unlocks benefits across both brands — including discounts, early access to events, loyalty rewards, and more.
Learn More About Membership
Our Venue
Vita Group venues are thoughtfully designed to deliver safe, engaging, and exciting experiences for kids while providing comfort and convenience for parents. Whether you’re visiting a Vitaland kids cafe or an action-packed Vitaplayer playground, each location offers beautifully designed spaces, clean facilities, and exceptional service. With multiple venues across major cities and more on the way, there’s always a Vita Group destination nearby ready to welcome your family.
Find a Venue Near You