About

Vita Group is an innovative family-focused company dedicated to creating joyful and enriching experiences for children and their families across Australia. We are proud to operate two beloved brands — Vitaland and Vitaplayer — that bring our vision to life through purposeful play, creativity, and community connection.

Our Mission

At Vita Group, our mission is to enrich the lives of children and families by creating joyful, safe, and meaningful experiences through play, learning, and connection. We are committed to nurturing children’s growth in environments that are fun, inclusive, and thoughtfully designed to support imagination, movement, and community.

Our Story

Vita Group was born from a simple idea: to build spaces where kids could play freely and families could bond without compromise. Starting with our flagship brand Vitaland, we reimagined what a kids café could be — playful, stylish, and welcoming. As our community grew, so did our vision. We launched Vitaplayer to offer energetic indoor adventures that promote active development. 

Our Value

At Vita Group, our values are at the heart of everything we do. We believe in creating joyful experiences that bring families closer and leave lasting memories. We prioritise safety and cleanliness to ensure every child can explore with confidence. We foster connection, not only between parents and children but also within our wider community. Through creativity, we encourage imagination, discovery, and growth.